5 Essential Video Marketing Tips for Hotels & Resorts

Video Marketing is Essential

It's well established that video has been one of the breakout trends in the marketing world for the past decade. Videos are an undeniably powerful marketing tool, especially for Hotels and Resorts. After all, they have the ability to capture the attention of potential guests much quicker than text and have the power to generate extremely high ROI and traffic to your booking platforms. No wonder video marketing is being implemented by some of the most successful Hotels and Resorts. Producing a professional promo video for your boutique hotel, resort, bed & breakfast, or guest house will provide you the benefit of reaching new customers, strengthening your brand and customer experienced, and establishing a strong presence in the competitive industry.

In this blog we will provide you 5 essential video marketing tips for Hotels and Resorts.

What is Video Marketing?

Video marketing is an emotionally engaging way for brands to connect with customers and catch their attention in a digitally overloaded world. Video marketing is a broad definition that covers the many types of video one can use to promote their products or services, but they can include video advertisements, behind the scenes content, travel tips, and more! A strong video marketing strategy considers your brand’s goals and guidelines, as well as your target audience and video placement.

How Your Hotel Can Benefit From Video Marketing?

A professionally created hotel video will help your business gain credibility in the competitive marketplace. Video content won’t just help you tell your story, but it also allows your potential customers to get a feel for your hotel’s facilities and services before they book a room on your website. 

5 Essential Video Marketing Tips for Hotels & Resorts

1. Focus on quality

High-quality videos tend to attract more guests than low-quality content. The fact is that the quality of your video represents the quality of your hotel as it is a reflection of how you invest in your brand. What does the investment you make on your video ad tell your guest about the investment you are willing to make on their experience at your hotel? Customer service starts prior to checking in. If your hotel video looks like it has been created by an amateur, you can negatively impact your brand and customer experience. By creating a high-quality video, you will get the best possible returns on your investment. If your video doesn’t quickly or effectively address the needs of the guests through high quality pictures, they will simply move on to another property and your video will be forgotten in seconds.

2. Captivate Your Guest With a memorable introductory video

The hotel and resort industry relies on effective videos to promote their services to prospective customers on the Web. A single strong introduction to your brand is the most fundamental part of your video strategy as you will want to capture your viewers’ attention from the first impression. It is best to make this introductory video direct and short. It must tell the guest everything about your hotel while at the same time set the tone for the rest of their experience. Remember that a brand is the collective representation of your customer experience. By incorporating an introductory video into your website’s homepage, social pages, and booking platforms, you will be able to successfully grab your visitors’ attention.

3. Incorporate Lifestyle into your videos

Lifestyle video places guests in real-life situations at your hotel, capturing moments as naturally as possible. It sets the expectation for their guests experience by seeing it in action. Lifestyle video is a great way to create an emotional connection with new guests by having them imagine themselves relaxing at the hotel spa, enjoying fine dining, or reclining peacefully in their rooms. Mixing in lifestyle video with strong establishing shots and a fitting sound track is a great way to create emotion and stand out.

4. optimise your videos for multiplatform use

In today's age customers are consuming video content on all types of devices and platforms, each with their own formatting, style, and requirements. When creating video content we highly recommend thinking ahead as to where you want to use your video so you can maximize your impact on your audience through different platforms. Reformatting video is a great way of optimizing your videos for multiplatform use because not all video formats are optimal for every platform. For example, while long format 16:9 videos are best for YouTube, short form 9:16 videos are best for Instagram reels and stories. Although this will add a bit more to the post production cost, it allows you to reuse and re-purpose shots that would otherwise only be used in a single video. Working with the right video production team that understands multipurpose video marketing is a great way of maximizing the impact of your videos and your ROI.

5. Create sharable Social Media video content

A successful video is one that sells itself and leaves your audience captivated, motivated, and excited. Social media is a great platform to use of this type of content. Video content doesn't always have to be a direct sales pitch from you to the end consumer. In fact, a single 10 second video can turn our to be more powerful than a long form sales video (although not replicable). Virality on social media is more common than one may think and sometimes something as simple as a well shot and color graded 10 second cinemograph with a trending sound can reach millions of people through sharing. The best thing is that if you're smart about it, you can tie it all back to your hotel. For this we highly recommend working with a social media expert that understands how to make powerful branded short form social media videos.

Act Now and Apply These 5 Tips

As the world of technology evolves, so should your hotel marketing strategies. Powerful videos that take the viewers’ experience to another level are growing at a rapid rate and chances are that your competition is already using them! If you haven’t yet started optimizing your audience’s engagement through videos, now is the time to start putting your strategy into practice.

Awake Abroad Media is an international full service production company specializing in commercial video production, photography, and creative marketing. As a full-service photo and video production company we take the time to get to know your brand, your goals, and what problem you’re trying to solve. Whether you are a boutique hotel, resort, bed & breakfast, or guest house, we are here to tell your story, connect with your audience and create videos that generate results.