You want to create videos for social media but you don't know what equipment you need to buy.


Let's face it, we are in the Content Era, and Social media video — and video production in general — is an is never going away. So if you're wanting to create high-quality content for social media platforms like TikTok, instagram, YouTube, and Facebook where there are millions of videos competing for attention, having the right social video equipment is essential to creating content easily and sustainably.


Here are four primary types of social video equipment you’ll want to consider:

1) AUDIO Equipment for Social Media Video


Although having a good camera can often offer audio improvements for video production, utilizing external audio equipment is still highly recommended. Here are a few of our favourite pieces of social media video equipment to elevate your audio:





Just remember, your location matter when recording audio, and it is often the simplest way to improving your audio quality for social media content. If you are recording in a busy outdoor space or high-echo room, it will lower the quality of the audio versus recording in a quiet home office.


Nevertheless, these wireless microphones will drastically improve your overall video quality for both short and long form video content for social media.

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2) Camera EQUIPMENT FOR SOCIAL MEDIA VIDEO


The most important piece of equipment you’ll need to get started creating video for social media is a camera. More importantly, you need a camera that is capable of filming in focus with a high resolution for an extended period of time. Here are our recommended cameras:


  • Your Phone: You already have one and in 2024, all phones are well capable of delivering high quality video. However you could encounter storage bottlenecks.





Before you buy a camera, ensure your device meets your needs by testing out its features. For example, can your camera film for long periods without running out of storage or battery? Does the device make it easy to film both vertical and horizontal videos?


Asking yourself these questions in advance will save you a lot of time (and money!) once you actually start producing your content.

3) Lighting EQUIPMENT FOR SOCIAL MEDIA VIDEO


A good camera and audio is essential to increasing the quality of your video content for social media, but proper lighting can make the biggest difference of all. Here are some of our favourite light solutions:


  • Free Lighting: Window Light & Day Light ☀️



4) Stabilization


Now that you have a camera, light, microphone, you're going to need something to hold it safely in place. After all, you don't want to risk dropping the gear you just bought by placing it on a flimsy tripod. Here are our recommended tripods:




BONUS: Video editing


Along with audio and video equipment, editing software is an essential element for creating your videos. There are lots of editing options to choose from, but here is a list of tried and tested apps that will save you time and get you easy high quality results.


  • iMovie is a user-friendly Apple program that can be accessed on a variety of devices;


  • CapCut web, desktop, and mobile editing app that is easy and free to use! This is our go-to for mobile edits.


  • Davinci Resolve can handle advanced editing tasks, such as creating motion graphics and sound design, colour grading, and large projects.;


Not sure where to get started? Check out the best Top 3 Video Editing Tools You Need to Know About to learn more about the pros and cons of each software.

Now that you have the social video equipment needed for your next shoot, check out these helpful tips:



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