Pre-production is the initial stage of photo and video production where the planning, conceptualization, and preparation take place. During this phase, the creative team develops a plan and outlines the goals of the media to ensure that the final product achieves its intended purpose. This stage involves the creation of storyboards, scripts, shot lists, schedules, and other necessary pre-production elements to make sure that the production process runs smoothly and efficiently.

Once the strategy and pre-production have been finalized and double-checked, the production stage becomes effortless. Our team of experts - directors, cinematographers, photographers, producers, lighting technicians, and assistants will take the lead to bring your vision to fruition. Our skilled crew is well-prepared and equipped to breathe life into your project.

Post-production involves the editing of your RAW photo and video assets using industry standard programs and editing software.

1. SORTING AND SELECTING FOOTAGE
During this stage, we carefully review all the footage captured during the production days to identify the best takes and organize them for the next steps.

2. EDITING AND MIXING
We then work on cutting the raw footage to create a cohesive and effective narrative, mixing the audio tracks, and adding graphics as needed.

3. COLOR GRADING AND SPECIAL EFFECTS
This stage involves enhancing your footage with professional color grading, special effects or overlays, and transforming the visual appeal to a professional standard.

4. REVIEW
After we have finished editing the content to the project specifications and conducting revisions to ensure that the final product meets your satisfaction, we render the final assets for delivery.

The final stage of our process is delivering your assets in the formats discussed during our initial consultation. We generally use Google Drive for most deliveries. Finally, we will provide guidance and tips and tricks on how to share your content to help you maximize your return on investment.

The use of video in marketing has increased from 63% to 81% in the last year, and its presence will continue to grow. Video-first social media platforms such as TikTok are becoming more popular, showing the success of video as a medium.

Video is a great tool for explaining products and services, with 72% of customers preferring it over any other medium. It is also effective in increasing sales, with nearly 50% of internet users looking for videos about a product or service before shopping. Video can increase conversion rates by 20% or more, and marketers who use it grow their revenue 49% faster than non-video users.

Video also allows brands to showcase their personality, culture, and ethos, and is the most effective way to see what a brand can accomplish creatively. Awake Abroad Media specializes in high-quality video production and can help brands create traffic-boosting videos.

The cost of professional video and photo production can vary greatly depending on several factors, such as the intended use, the length of the video, the complexity of the shoot, the equipment and crew needed, and the level of post-production work required.

Generally, professional video production costs can range from a few thousand dollars for a simple video shoot to tens or hundreds of thousands of dollars for a more complex project.

Professional photography costs can also vary depending on the intended use of the images, number of images needed, the type of equipment used, and the level of post-production work required.

It's important to work with a professional video and photo production company like Awake Abroad Media who can help you determine the specific costs for your project based on your needs and budget. Send us your inquiry!

Commercial photography and video production typically refers to visual content that is created for the purpose of promoting or selling a product, service, or brand. This can include advertisements, product photography, and promotional videos. The focus is on creating visually appealing content that captures the attention of potential customers and persuades them to take a specific action, such as making a purchase or visiting a website.

Corporate photography and video production, on the other hand, is typically more focused on creating content that showcases a company's operations, culture, and employees. This can include corporate headshots, team photos, and videos that highlight a company's mission, values, and achievements. The focus is on creating a positive image of the company and building trust with stakeholders, such as employees, customers, and investors.

While there is some overlap between commercial and corporate photography and video, the key difference lies in the purpose and focus of the content. Commercial content is created to drive sales and revenue, while corporate content is created to build brand reputation and relationships.

It's important to work with a professional video and photography production company like Awake Abroad Media that can help you determine the specific benefits of both commercial and corporate photography and video for your business based on your needs and budget. Send us your inquiry!

To ensure that your social media content is aligned with your brand's messaging and values, it is important to start with a clear understanding of your brand's identity and voice. This includes defining your brand's core values, personality, and target audience.

Once you have a clear understanding of your brand, you can develop a content strategy that is aligned with your brand's messaging and values. This strategy should include guidelines for the types of content you will create, the tone of voice you will use, and the topics you will cover.

In a world where first impressions matter, you then want to create content for your business with a level of quality that reflects that of your brand. Higher quality content reflects positively on your brand versus amateur or low production quality which could result in doing your business harm. To account for this, you should also have a system in place for creating and reviewing all social media content before it is posted, to ensure that it is consistent with your brand's messaging and values.

Finally, it is important to regularly review your social media analytics to determine which types of content are resonating with your audience and adjust your content strategy accordingly. At Awake Abroad Media we do all of this and more as part of your content creation day with us!

Your Goals are Our Goals! We want to connect with you to understand your business, your story, your team, your visions, your challenges and your goals! Together we can drive results for your business and keep your bigger picture goals in focus. Get in touch with us today!